MZ Marketing plans, produces and runs paid user-acquisition campaigns on TikTok for consumer brands and app advertisers. Creative, media buying, landing pages and attribution — built and operated in-house, measured on profit rather than impressions.
Most agencies hand off between a creative team, a buying team and a developer. We run all three, which is why a hook can go from idea to live campaign the same day.
Hook-led short-form built natively for TikTok. We write, brief and iterate on angles, then test them systematically instead of guessing which one works.
Campaign structure, budget strategy, bidding and daily optimisation across multiple ad accounts and Business Centers, with spend managed against a target cost per action.
Purpose-built pages that load in under a second on mobile, localised per market, and designed around the one action the campaign is paying for.
Pixel and event setup, sub-ID tagging and post-click reporting, so every click is traceable from the ad that paid for it to the outcome it produced.
Campaigns, creative and pages adapted per market — language, currency and cultural framing — rather than one asset translated and shipped everywhere.
Once an angle proves out, we scale it across accounts and markets using our own tooling, with automated rules protecting spend when performance drops.
Nothing here is a quarterly retainer ritual. The cycle below runs continuously, and the reporting reflects what changed and why.
We study the offer, the market and what is already working in the feed, then map the angles worth testing.
Creative, landing page and tracking are produced together so a test is never blocked waiting on one of them.
Angles launch in controlled structures with clean attribution, so the result of each variable is readable.
Winners get more budget, more markets and more accounts. Losers are cut early by rule, not by opinion.
Running many accounts across many markets breaks spreadsheets quickly. So the campaign tooling, reporting and controls our team uses every day are software we wrote and maintain ourselves.
Campaigns are localised per market rather than translated. These are the geos we operate in today.
Send over the offer, the markets you care about and the cost per action you need to hit. We'll tell you honestly whether TikTok is the right channel for it.
support@cletso.com